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Wild horses dying in government pens, mismanagement killing living symbols of the American West April 11, 2010

Posted by leslie20 in Animal Welfare.
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From the Cloud Foundation:
Captured Nevada Mustangs Suffer Pigeon Fever and Degrading Conditions under BLM’s Veil of Secrecy

Newborn horses unaccounted for as BLM denies public observation of Calico wild horses and keeps up closed-door, business-as-usual protocol
Fallon, NV (April 1, 2010)—The public questions the Bureau of Land Management’s (BLM) ability to care for the more than 1800 captured wild horses in Nevada noting a Pigeon Fever outbreak as well as a growing number of newborn horses not accounted for. It appears that only one licensed veterinarian is caring for thousands of horses in both the Palomino and Fallon feedlot style holding facilities. The BLM denies daily access to the facility by experienced humane observers and chooses to work behind closed doors on private land.
Large chest abscesses due to the highly contagious Pigeon Fever bacterium have been observed by the public and reported at the Fallon Holding Facility in Nevada where the Bureau of Land Management is holding, continuing to brand, process and sort over 1800 captured wild horses on private property at taxpayer expense. More than 81 equine deaths and 40 late term abortions have been recorded to date as the over stressed Calico wild horses wait an uncertain fate in feedlot-style holding pens.
The public has discovered that BLM does not count or report foals who are born and die in the pens and at least one newborn has died to date. With babies being born almost daily, advocates want them to be identified and publicly reported. More than 75 foals have now been born in the pens with their captured mothers.
“Mustangs born ‘in facility’ don’t exist in BLM records, so the lives and deaths of these phantom foals are only reflected in the eyes of other horses,” states Phantom-stallion series author, Terri Farley, who noted BLM’s refusal to document foal deaths during a site visit.
In keeping with a marked lack of transparency, the BLM has cancelled this week’s only public entrance period—of an insufficient two hours. Advocates understand the Easter cancellation but question why BLM has denied repeated requests for an alternative public observation period this week, effectively hiding the public’s horses for a 14-day period despite enormous global concern and interest in their well-being. Advocates continue to request daily site observation and BLM refuses to cooperate, choosing instead to work in secrecy.

According to frequent humane observer, Elyse Gardner, three cases of Pigeon Fever were noted at Fallon on March 21st. By March 28th at least 12 cases were evident. Absessing horses were left with the general population—not isloated or placed in hospital pens to reduce spreading the infection. Several years ago, during a Pigeon Fever outbreak in a BLM holding facility, BLM isolated the horses into two pens so the disease did not spread into the general community. Advocates want these horses to be cared for humanely and given proper care.
PigFever_CD_bay_3-10In response to the public outcry, the BLM now suggests that the horses had Pigeon Fever when coming off the range in December – February despite BLM statements to network news that “these horses are healthy” and no prior reports of Pigeon Fever. Experts and witnesses throughout the roundup and capture process call BLM’s spin an absurdity and tag Pigeon Fever as a new Fallon phenomenon among these once healthy mustangs.

“It is unlikely that the Calico wild horses contracted this disease in the immensity of their wild home. This is the opinion of many equine professionals. In 16 years I have not seen or heard of the illness in a wild population of horses. What we may be seeing is yet another BLM attempt to deflect criticism of their actions. In this case, management decisions have resulted in unthinkable cruelty to the once vibrant mustangs of the Calico Mountains,” stated Ginger Kathrens, Emmy-award winning filmmaker and Executive Director of The Cloud Foundation.

Pigeon fever, sometimes called Dryland Distemper, is highly contagious and infectious, caused by the bacterium Corynebacterium pseudotuberculosis, which can live and multiply in the soil for up to 55 days. Frequently transmitted by flies, the fever is painful, causing lethergy, reluctance to move and, in some cases, horses abscess internally—resulting in serious conditions with up to a 40% fatality rate. Infected horses should be isolated, heat and cold packs applied to abscesses (most often on the chest area) and carefully lanced. There is no vaccine. Antibiotics may be given but do not always help speed recovery and can aggrivate absesses to develop internally. With proper treatment (nearly impossible with one wild horse, let alone dozens) recovery time is from 14-60 days. Given that the bacterium spreads most rapidly in the heat, the public is concerned that the spread of pigeon fever will increase exponentially as the weather warms and BLM fails to isolate infected animals from the larger population.

“If the public could view what’s being done to wild horses, the public would stand up and take action,” states Michael Blake, author of Dances with Wolves.

Links of interest:
CNN Report, Issues with Jane Valez-Mitchell and guests Wendie Malick, Ginger Kathrens and Madeleine Pickens – March 25th
Pigeon Fever
Horse Management or Stampede to Extinction? Reno Gazette Article 3/21/10
Where is the “science” in approaching proper management of the wild horse herds? Where is the Secretary of the Interior Ken Salazar in all of this–making more oil deals for our public park lands? Where is our president when the descendants of the horses that helped settle this country are dying unneccesarily at the hands of our government in conditions that would be punishable by inhumane treatment in almost any state? Why were these horses even rounded up? They weren’t starving, not by any stretch of the imagination.

How could you! February 24, 2010

Posted by leslie20 in Animal Welfare, Uncategorized.
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I’ve been away for a while tending to wrapping up my father’s affairs and getting my mother settled where they are better able to take care of the dementia and blindness that is claiming her. While the blog exercise for class is ended, I decided I would not abandon my blog as 60% are after a month. I will still include commentary on marketing along the way, but felt that this is also a public forum where I will share the things that I am passionate about, that discourage me, and things that give me hope.  So it is evolving into not just a “professional” blog but also one where I hope to raise some social consciousness.

The following has been a viral story, one that bears repeating. Read it all the way through, whether or not you are a “dog person.” The economy has affected hundreds of thousands more companion animals over the millions already at risk in shelters. While pets are taken to the shelter with the expectation they will find new homes, they have a 40% chance of being euthanized. I guess in this instance, I’m contributing to helping animal shelters and foster care organizations “market” as the need is greater than ever. And if you find yourself in a position where you have to give up your family pet, you may find that a friend or neighbor is willing to care for them until you get back on your feet. Contact your local shelter for advice, and it is certainly a better option than abandoning your pet. Whatever you do, don’t leave them behind, or let them loose to roam hoping someone will take them in–life on the street for any animal is likely to end in a painful and often prolonged death by starvation or from an infected injury.

A man in Grand Rapids, Michigan incredibly took out a $7000 full page ad in the paper to present the following essay to the people of his community.

HOW COULD YOU? – By Jim Willis

When I was a puppy, I entertained you with my antics and made you laugh. You called me your child, and despite a number of chewed shoes and a couple of murdered throw pillows, I became your best friend. Whenever I was “bad,” you’d shake your finger at me and ask “How could you?” — but then you’d relent and roll me over for a belly rub.

My housebreaking took a little longer than expected, because you were terribly busy, but we worked on that together. I remember those nights of nuzzling you in bed and listening to your confidences and secret dreams, and I believed that life could not be any more perfect.

We went for long walks and runs in the park, car rides, stops for ice cream (I only got the cone because “ice cream is bad for dogs” you said), and I took long naps in the sun waiting for you to come home at the end of the day.

Gradually, you began spending more time at work and on your career, and more time searching for a human mate. I waited for you patiently, comforted you through heartbreaks and disappointments, never chided you about bad decisions, and romped with glee at your homecomings, and when you fell in love. She, now your wife, is not a “dog person” – – still I welcomed her into our home, tried to show her affection, and obeyed her. I was happy because you were happy.

Then the human babies came along and I shared your excitement. I was fascinated by their pinkness, how they smelled, and I wanted to mother them, too. Only she and you worried that I might hurt them, and I spent most of my time banished to another room, or to a dog crate. Oh, how I wanted to love them, but I became a “prisoner of love.”

As they began to grow, I became their friend. They clung to my fur and pulled themselves up on wobbly legs, poked fingers in my eyes, investigated my ears, and gave me kisses on my nose. I loved everything about them and their touch — because your touch was now so infrequent — and I would’ve defended them with my life if need be. I would sneak into their beds and listen to their worries and secret dreams, and together we waited for the sound of your car in the driveway.

There had been a time, when others asked you if you had a dog, that you produced a photo of me from your wallet and told them stories about me. These past few years, you just answered “yes” and changed the subject. I had gone from being “your dog” to “just a dog,” and you resented every expenditure on my behalf.

Now, you have a new career opportunity in another city, and you and they will be moving to an apartment that does not allow pets. You’ve made the right decision for your “family,” but there was a time when I was your only family.

I was excited about the car ride, until we arrived at the animal shelter. It smelled of dogs and cats, of fear, of hopelessness. You filled out the paperwork and said “I know you will find a good home for her.” They shrugged and gave you a pained look. They understand the realities facing a middle-aged dog, even one with “papers.”

You had to pry your son’s fingers loose from my collar as he screamed “No, Daddy! Please don’t let them take my dog!” And I worried for him, and what lessons you had just taught him about friendship and loyalty, about love and responsibility, and about respect for all life. You gave me a good-bye pat on the head, avoided my eyes, and politely refused to take my collar and leash with you.

You had a deadline to meet and now I have one, too. After you left, the two nice ladies said you probably knew about your upcoming move months ago and made no attempt to find me another good home. They shook their heads and asked, “How could you?”

They are as attentive to us here in the shelter as their busy schedules allow. They feed us, of course, but I lost my appetite days ago. At first, whenever anyone passed my pen, I rushed to the front, hoping it was you that you had changed your mind — that this was all a bad dream… Or I hoped it would at least be someone who cared, anyone who might save me.

When I realized I could not compete with the frolicking for attention of happy puppies, oblivious to their own fate, I retreated to a far corner and waited. I heard her footsteps as she came for me at the end of the day, and I padded along the aisle after her to a separate room. A blissfully quiet room. She placed me on the table and rubbed my ears, and told me not to worry. My heart pounded in anticipation of what was to come, but there was also a sense of relief. The prisoner of love had run out of days.

As is my nature, I was more concerned about her. The burden which she bears weighs heavily on her, and I know that, the same way I knew your every mood. She gently placed a tourniquet around my foreleg as a tear ran down her cheek. I licked her hand in the same way I used to comfort you so many years ago. She expertly slid the hypodermic needle into my vein. As I felt the sting and the cool liquid coursing through my body, I lay down sleepily, looked into her kind eyes and murmured, “How could you?”

Perhaps because she understood my dog speak, she said, “I’m so sorry.” She hugged me, and hurriedly explained it was her job to make sure I went to a better place, where I wouldn’t be ignored or abused or abandoned, or have to fend for myself — a place of love and light so very different from this earthly place. And with my last bit of energy, I tried to convey to her with a thump of my tail that my “How could you?” was not directed at her.

It was directed at you, My Beloved Master, I was thinking of you. I will think of you and wait for you forever. May everyone in your life continue to show you so much loyalty.

A Note from the Author: If “How Could You?” brought tears to your eyes as you read it, as it did to mine as I wrote it, it is because it is the composite story of the millions of formerly “owned” pets who die each year in American and Canadian animal shelters. Please use this to help educate, on your websites, in newsletters, on animal shelter and vet office bulletin boards.

Tell the public that the decision to add a pet to the family is an important one for life, that animals deserve our love and sensible care, that finding another appropriate home for your animal is your responsibility and any local humane society or animal welfare league can offer you good advice, and that all life is precious. Please do your part to stop the killing, and encourage all spay and neuter campaigns in order to prevent unwanted animals.

Please pass this on to everyone, not to hurt them or make them sad, but it could save maybe, even one, unwanted pet. Remember…They love UNCONDITIONALLY.

New Year’s Resolutions for New Media December 28, 2009

Posted by leslie20 in eMail, Emerging Media, Internet, User-Generated Content Media.
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Let me first say, I’m not big on New Year’s Resolutions. We know the number one resolution is to loose weight, and the word “diet” is a four letter word–though my son has said he wants to go vegetarian for January to see what happens to jump-start weight loss.  It will be an interesting month for us.

Though today, there are a number of applications that can be downloaded to assist in the pursuit of sveltness.  For companies specializing in helping us loose weight, this should be an emerging media they are exploring if they have not already embraced it. Take NutriSystem which has several online tools, but no evidence yet of being able to download those tools as a phone application that can then be uploaded to one’s personal log on the site. Or getting Tweets of encouragement.

Those who are thinking about loosing weight can always get some inspiration and encouragement from videos.

Let’s hope that companies, organizations and other entities seeking to use new media to promote themselves also make a resolution (or two).  Regardless of whether the media is e-mail marketing, Twitter, Facebook (and other user-content generated media), the first resolution should be to develop or re-visit the strategy. Without strategy, use of new media is likely to fail and possibly do more damage to an image than it will help. Look at how businesses who use new media well are engaging their customers and see how this can be adapted to your product or service.

Resolution number two should be to seek a balance. That is, find how often your customers/prospects want to receive communication from you. Seek to reduce the annoyance factor, which is especially prominent in email and Twitter. Twitter is perhaps less controlable, but email offers many options. If the software isn’t sophisticated enough to be able to group addresses by frequency of contact, find a program that is. This past holiday season held a high annoyance factor from this consumer’s viewpoint. When receiving more than one email a day about this deal or that deal that were simply deleted before even being read, or burying emails I wanted to get, I wound up unsubscribing to a number of business email lists.

More than two resolutions is probably overkill, but if there’s room in the strategic and marketing budget, the third resolution is to be sure that when using social media, that you’re prepared to use it as a two way media. Be ready to get compaints, send kudos, help a customer without sending them to the customer service phone line, and above all, create the personality you want your brand to project.

It’s a conversation December 22, 2009

Posted by leslie20 in Emerging Media, User-Generated Content Media.
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If there’s one thing that is obvious with social media, a business should not jump in unless they’re willing to be part of the conversation. Whether Facebook, Twitter, or some of the lesser-known user-generated content media, the conversation needs to be two-way.

The other commonality is that this can’t be a “campaign.” Social media becomes part of ongoing marketing communications efforts.  Otherwise, it’s like hanging up in the middle of a phone call.

In the process of looking at companies that have engaged in successful use of Facebook to further their brand and customer loyalty, I came across several sites that provide good observations of what has been successful with social media.

Like Dave McAnally’s blog post on 5 Characteristics of a Successful Large Brand’s Facebook Campaign. Large or small, these characteristics were consistent with the successful campaigns I uncovered.  It’s a good solid approach to social media regardless of the budget, business or organization.

While 10 Social Media Campaigns that Rock! goes against the idea of thinking of social media integration as a campaign, ultimately, the examples show an understanding of incorporating social media into the overall marketing mix.  The tips and advice offer good questions to consider before adding this level of communication to marketing communications.

In DigitalTonto’s post on The Importance of Branding in the Digital Age, there was a foundation for thinking about how new media impacts a brand, which is an emotional response to a product. It takes getting personal with consumers and those who are using social media to engage customers with the brand are coming out winners.  The Brands and Direct Response section is dead on target and often just the type of thing that is a thorn in marketing’s side–that is, short-term ROI can ultimately impact the brand long-term in a negative way.  For items that will require long-term brand loyalty for future purchases, social media offer a channel like no other we’ve had before to keep consumers engaged until that next purchase opportunity arises.

Consider the brand engagement needed to get customers posting YouTube videos about a product. That’s brand engagement. So I leave you with this nifty Toyota commercial about the Yaris and encourage you to go to YouTube and search on Yaris. The list is seemingly endless from showing off drifting skills to showing off modifications. When brands get this kind of response, it’s a formula for success. But it takes a certain level of “letting go” of the brand to allow consumers to make it their own. But that’s the beauty of the conversation.

Sharing wonder at the speed of light December 22, 2009

Posted by leslie20 in eMail, Emerging Media.
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Some of you may remember the incredible Christmas lights synchronized to music that buzzed around via email a few years ago. The idea became a commercial for Miller Lite.

Email was the original “viral” media, but it was slow in comparison to the speed with which we can share today.  Now email is augmented by Twitter, social media sites such as Facebook, Digg, flickr, and many other user-generated content sites. The speed at which something amazing, shocking, wonderful, or inspiring can be shared is increased exponentially. The graphic nature of video has the power to evoke emotion unlike no other media.

In the spirit of the season, then, here is my “Christmas card” to share some of the amazing light shows.  I hope it brings a bit of holiday spirit, and perhaps a little wonder that is the beauty of the holidays.

This next one is an amazing feat of cooperation as an entire block of homeowners worked together to “bring a smile to people’s faces” in hard times.

Perhaps the best light show of all…

Merry Christmas, Happy Holidays, and for whatever reason you celebrate the season, I think we can all agree on Peace on Earth and goodwill.  And when you’re with your family,  remember that the best present is to be present for each other.

Web 3.0? December 9, 2009

Posted by leslie20 in eMail, Twitter.
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While most of the world (based on the many hours of researching and surfing) is still working through Web 2.0, we’re now being put on notice for Web 3.0. But wait! Marketers and companies are just beginning to more fully understand the potential of the two-way communication possible through web sites, email and social media.

Now, Jeanniey Mullen, the chief marketing officer for Zinio and its sister company, the exclusively digital magazine VIVmag, is telling ClickZ subscribers to get ready for Web 3.0, specifically referring to email marketing and mobile access.  Mullen should know, as she is recognized as a pioneer in the digital marketing and advertising space, with an expertise in e-mail marketing, having founded the Email Experience Council and coming from OgilvyOne Worldwide where she was the global executive director of email marketing and digital dialogue.

Mullen advises us to not only take stock of what was successful in email marketing in 2009, but to look a year ahead as people become more connected 24/7 through the third screen of their phone.  She predicts we will be using email differently by the fourth quarter of 2010 than we do now. As an example, she notes that people can be driven to a store faster because they are on the move with their phones, or even to purchase online with the on-the-go data connection.

For me, this brought to mind the power of personal messaging if a customer registered their email address upon entering a store, and receiving a custom email or Tweet while they are in the store based on their past purchases–an offer that they can take advantage of while they are shopping real time. In this economy, what retailer wouldn’t want the ability to boost sales by giving customers an additional incentive to buy?

In the B2B arena, Mullen discusses being able to drive attendees to a booth or even a hallway conversation that’s getting deeper into the discussion started in the session that just wrapped up.  Her advice is to think outside of what we know and consider how people will access email differently with 24/7 access.  For instance, she points out that an email read while mobile no longer shows up in bold to look up later on a computer amidst a sea of other messages. I wonder, is there a way to take a tip from eBay and find other ways to make your message stand out after it has been read? Or, what about a follow up when the read receipt comes back to the bulk email client?

For those who have yet to tap into the power of email, including Twitter, considering mobile marketing via Web 3.0, may be daunting.  However, there is no time like the present to develop a strategy, and be prepared to make tactical adjustments on the fly as results come in to build an email contact program that works to build sales, loyalty and, in a struggling economy, may make the difference in being part of the 40% of (small) businesses that survive.

So start building those opt-in lists and registering your Twitter account, then listen to your customers to find out when, how and what kind of content they want from you.  Test out different tactics, because, like direct mail marketing, finding the right balance is a result of testing, testing and more testing.  As a process of evolution, you might even find a revelation along the way that puts you on the front line of a revolution.

Twitter will start asking businesses to pay for use December 5, 2009

Posted by leslie20 in Emerging Media, Twitter.
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Before all the events of this past week hit my household, I had come across an article announcing that Twitter will be setting up a model by which businesses can pay for their Twitter accounts to “provide them with a ‘special layer of access’, including feedback and statistics”.

The article appeared on Telegraph.co.uk. (“Twitter launching paid business accounts, Nov. 23, 2009) Implications for the already $1 billion Twitter are tremendous as far as revenue.  In an environment of focus on ROI for communication and marketing activities, a well-structured value-added business Twitter account should be well worth paying for.

The article notes that Twitter has not yet determined the business model for the paid service, but they have signed deals with Google and Bing to “integrate its real time search results into both search engines.” Both companies provide examples to look to for possible business models to consider what businesses may be willing to pay and what they want to get for their investment.

The company is also looking at partnerships which may include news media–ironically a group that engaged in a Twitter frenzy during the presidential campaign, often incorporating Twitter comments into newscasts. Ostensibly the arrangements would be related to the fact that often news of disasters and major events is coming through Twitter faster than news organizations with the first picture of the plane that went down in the Hudson River being shared on Twitter.

With the free-for-all exchange currently on Twitter, I would hope that individual users would find this new development to be a positive one. For businesses, paying to be able to better track the results of Twitter activities, to allow for adjusting how the company uses Twitter to communicate with customers, and provide a better justification to include Twitter in ongoing communication plans.

There are times when a text message won’t cut it November 30, 2009

Posted by leslie20 in Uncategorized.
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This past Thanksgiving weekend there were times when I wished my father’s friends had email or I had their cell phone numbers. But when I thought about it, this was the kind of news that should not be conveyed in such an impersonal way.

You see, my father passed away Saturday morning. It was rather sudden, but everytime he was hospitalized for pneumonia, and that has been several times the past couple of years, there was the possibility it would be fatal.

With all of the various digital media, none of them really is suitable for telling friends and family that someone they care about has died.  To tell the many people in his address book that they have lost a dear friend, though, a phone call was much more personal than any “personal media” or written notice could have been. It wasn’t easy, it took a lot of time, but in the end, many thanked me for calling and letting them know. In many ways, it was good for me, too, to hear what a true and loyal friend my father was to so many people, some of them who had worked for him and stayed in contact the past 20 years or more.

It has been interesting working with the funeral home for which I helped set up their first web site back in the late 1990s and to know that people will be able to post their condolences to my family via a medium that was just gearing up and is now ubiquitous in our society.

I think had he had a chance to experience the Internet, my father would have found it to be full of information on many of his favorite topics. He was a lifelong student, always studying different philosophies, the history of religions, country-specific histories and the origins of mythologies. He would have found a wealth of information on stocks he was watching or the expected performance of stocks he held.  He would have found many things that frustrated him as well, but I think he would have appreciated the free exchange of ideas; or the ease with which he could have looked up the works and writings of what he considered to be the “great thinkers” of humanity.

To communicate his passing, this was not a time for digital messages. This news required the sound of a human voice.

Some businesses need to master marketing basics November 21, 2009

Posted by leslie20 in Telephones.
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This is a bit of departure from emerging media. Call it a tangent on an old emerging media that has turned into a monster. While I’m looking for work, and appealing denial of unemployment benefits, I’ve been doing some part-time work calling on behalf of a business consultant to set up appointments.

I’m calling small businesses, as that’s who the consultant focuses on.  With all of the discussion on emerging media, and knowing there certainly is simple technology available, a significant number of small businesses have not mastered simple marketing basics–have someone answer the phone when it rings. I estimate that I get a live answer 1 out of 10 calls that I make.

Now, because of the sales position I had which meant meeting with small business owners (or trying to catch them), this was not something I was unaware of. As they’ve cut employees, often a receptionist or office manager is one of the first to be let go. Why?

Even the inventor of voice mail, Gordon Matthews,  comments that it is not turning out as he had envisioned it.  He did not “foresee how many ways businesses could devise to misuse his system.”

First, it then puts the owner (and possibly shared with other employees)  in a position of handling many of these duties which are low impact as far as revenue, as owners are typically the person responsible for marketing the business.  Removing a person to answer the phones and handle inquiries that might result in business not only puts the owner in the position of working in the business even more than working on it, they are driving away prospective customers.

Second, with today’s technology, there are many options for voice answer. There are many answering services that can be contracted with to answer the phone and relay a message. Or forward the call to another phone in the office.

Third, people don’t like voice mail answering a business phone. This has been consistent for more than a decade. Having worked in a business where live answer was a must, even into “after hours” up to 8 p.m., that businesses have voice mail answer or worse, no answer at all, is incomprehensible.

When one considers that 68% of customers leave and change companies for the product or service because of an impression of “indifference” think of the impression that voice mail or no answer leaves. It says “I don’t want your business.” This figure was provided by the company that I used to work with to do three times a year phone shopper surveys.

In “Live Answering Service vs. Voice Mail,” 20-year phone answering service veteran Chris Moschella relays information from a survey conducted by ABC Advertising of 10,000 consumers which was released to the New York Times. While this information is a couple of years old, it is still very valid:

If responding to a TV, Radio, or Print Advertising how likely are you to leave your name and telephone number in an answering machine:

68% – Not likely

21% – Likely

11% – Unsure

How many businesses can afford to give up 68% of their potential business? Add to this the additional information from other sources quoted in the article:

“80% of callers who receive a voicemail system hang up. – Fortune Magazine 6/2006″

“Callers responding to print, media, or telemarketing campaigns are 8 times more likely to leave their information with a live representative than in a voicemail box.

Sales Digest 12/ 2007″

There are affordable options for live voice answer for a business phone. Depending on the business, even gaining one or two new customers can more than pay for the cost of someone answering the phone, whether in the office or through a service. In this day and age of email, text messaging, and reduced live contact, a person answering the phone is welcomed and definitely leaves a more positive impression with the caller, who is often getting their first impression of the business by how the phone is answered.

This is marketing at its most basic.

AARP guidelines for Facebook and Twitter November 18, 2009

Posted by leslie20 in Emerging Media, User-Generated Content Media.
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You must promise not to laugh. I really did not go the AARP site looking for info, I just searched on “twitter” to see what came up. Actually, whatI found was some good, common sense advice about entering into the social media world that applies whatever a person’s age.

In “A Social Networking Primer,” by Don Wilmott (AARP.org, July 2009), the step-by-step get started tips are very helpful. This is accompanied by an AARP magazine “Online Extra” that covers several aspects of social networking, from do’s and don’ts on Facebook to the best ways to “cast one’s net” to build a network.

That AARP is including quite a bit of content related to social media further underscores the growth in the older demographics on Facebook and Twitter.