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About

Thanks for visiting my blog. My name is Leslie Chaffin and I’ve been in advertising/marketing/PR for nearly three decades.  While this is part of a masters degree class in integrated marketing communications, it is also something I’ve wanted to do, but hadn’t made the time.  Since I’m currently freelancing, it’s a great opportunity to share what I learn about emerging media and look at it in relation to the types of businesses and not-for-profit organizations I’ve worked with in my career.  I hope you’ll stick around to see what develops.

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